Barack Obama’s new official website as President-Elect is up today at change.gov. To be honest, I’m a little disappointed. The Obama campaign had some of the best, most consistent branding and design I’ve ever seen, and it looks like they’re not really building on that as they move forward.
The layout is fine, functionally. It looks like they’re probably starting with the campaign website’s templates.
But the Obama campaign’s beloved typeface Gotham is almost nowhere to be seen on the new website.
It’s been replaced by a generically Presidential serif font that I haven’t been able to identify yet.
There’s a trace of something that looks like Gotham here, but the numbers don’t look right:
And I think the tiny text in the button here might be Gotham, but it’s hard to say at this size:
The anti-aliasing on the small Times New Roman-y text looks pretty bad here.
Nitpicking aside, it is pretty cool that this website even exists, and it bodes well for government agency websites in the future. Even though this design doesn’t quite live up to the exceptionally high standards of the Obama campaign, it’s still better than the sorry state of most existing government websites.
11/7/08 Update:
The more that I look at the website, the more the new look grows on me. I can see why they’d want to establish a distinction between the campaign and actual governing. The podium placard at the press conference today was consistent with the new branding:
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